This Week in the Business_ 'Nintendo's on Track to Become Primarily a Software Company'

What’s happened in the business of video games this past week … QUOTE | “Nintendo’s on track to become primarily a software company.”—Bing Gordon, investor and EA veteran, weighs in on the business strategy and future for the house that Mario built QUOTE | “PCs are far more user-friendly than consoles.”—Crytek CEO Cevat Yerli talking about his new partnership with Trion for Warface and how the CryEngine company is preparing for the future QUOTE | “The PS3 even at $149 would be a compelling deal.”—Steve Peterson, West Coast editor for GamesIndustry International, talking with other editors in a roundtable about the magic $99 price point and how and when the console makers can get there.cnx.cmd.push(function(){cnx({"playerId":"e3616d04-4972-4839-a63a-c6975e2e9731","settings":{"advertising":{"macros":{"AD_UNIT":"/23178111854/od.kotaku.com/article","CHILD_UNIT":"article","POST_ID":"5929786","POST_TYPE":"post","CHANNEL":"culture","SECTION":"","SUBSECTION":"","CATEGORIES":"culture","TAGS":"","NOP":"0"},"timeBeforeFirstAd":0}}}).render("cnx-player-main")}); QUOTE | “The success of the 4GB Xbox 360 should have been emulated a long time ago.”—Wedbush Securities analyst Michael Pachter talking about the rumored PS3 super slim model, which is said to include just 16GB of storage but sell for a much, much lower price. STAT | 17 million—The number of iPads Apple sold in the last fiscal quarter, representing a whopping 84 percent jump over last year’s third quarter period for the company. QUOTE | “There is absolutely no plan to replace John as the CEO.”—Larry Probst, chairman of the board at Electronic Arts, talking at a shareholder meeting about John Riccitiello amidst concerns of the company’s falling stock HUC99 price QUOTE | “Zynga’s cheerleaders may wave their pom-poms all they like, but … this isn’t a company that’s going to be an industry leader.”—Rob Fahey, veteran journalist and former GamesIndustry editor, talking about Zynga’s massive share price collapse and disastrous earnings report QUOTE | “It’s a shame you can’t sell big numbers unless you make a shooter.”—Enric Alvarez of Castlevania: Lords of Shadow developer Mercury Rising talks about a challenging, shooter-dominated marketplace STAT | $2.75 million—The amount that EA spent on Facebook advertising for the shooter Battlefield 3, which proved to be very efficient ad spending for the publisher QUOTE | “Mobile gaming is invading the last bastion of game consoles and PCs.”—PopCap VP of Worldwide Publishing Dennis Ryan commenting on a new survey that shows mobile becoming the primary gaming platform used at home for w88 many players. STAT | $1.3 million—The approximate financial investment required to do a port from PS3/Xbox 360, to Wii U, according to Ubisoft CEO Yves Guillemot who clarified that his company “doesn’t have a huge investment” in Wii U QUOTE | “There is always going to be room for high-end games where you want the highest graphical fidelity or the biggest open world.”—Harvey Smith, co-creative director huc on Arkane’s upcoming Dishonored, talking about the growth of the market to include big budget games, mobile games and more. This Week in the Business courtesy of GamesIndustry International (Image from Shutterstock)